Marie Kondo, konmari.com
Spark Joy

In preparation for Marie Kondo's new show “Tidying Up” on Netflix we wanted to update her digital brand to be more inline with her values and philosophies.

The organizational guru’s new Netflix series isn’t about judgment, decor, or the spectacle of mess. It’s about cultivating empathy for the things that surround us. With that in mind we created three distinct brand directions, Space, Joy and structure. Each direction being clearly distinguished with design and interactions unique to it.

Marie ultimately chose Structure and our team worked with development to bring this vision to life.