lululemon, shop.lululemon.com
Create a new and transformational digital vision for the brand. This meant giving online a much bigger purpose, where every moment is actionable and valuable. Our team created a new platform that elevated the personalization. In this we drove inspiration, education and challenged our guests to sweat. All in 6 weeks.
Experience Principles.
As a team we co-created with lululemon a set of principles that we would carry out within our designs and problem solving. By doing so our entire experience will be rooted and cohesive end to end.
Be Human.
Talking in an open, honest and authentic way.
Be Guest-Centric.
Respecting our guest’s time, need and wants.
Be In-Motion.
Adding life and romance to products.
Be Surprising.
Giving without expectation.
Be Purposeful.
Creating content that provides a service.
Be Here.
Connecting guests around the world.
Interaction Model.
